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  • Writer's pictureJason Ten-Pow

The top 5 secrets successful website managers don’t want you to know!


Website managers are under increasing pressure to improve their website’s customer satisfaction. With increased demand comes increasing frustrations as managers struggle to access the right customer information to support their content creation and website optimization efforts. Today’s most successful website managers succeed because they have easy access to the most actionable customer knowledge; here are the top 5 questions that they have been able to answer with that knowledge.


1. How can I take better website actions to improve customer satisfaction?


Too many website managers are overwhelmed by the volume of website telemetry data they receive but are unable to transform all these data points into a plan of action that results in improved customer satisfaction. The most successful managers are moving away from Google Analytics, Qualtrics and Adobe to solutions that integrate web metrics and customer feedback with AI to deliver a prioritized list of actions for improving website performance. No longer do they need to spend days or months endlessly scouring their various data sources for insights, attempting to piece these disparate sources of information together to understand what they need to prioritize. This solution allows them to recover the time they used to spend finding the problem and reallocate it to implementing solutions that work.


2. How do you quickly identify the webpages that are leading to a poor website experience and intervene to correct the problem?


The most critical knowledge needed for improving website satisfaction is the insight that helps website managers identify the pages that are driving down their website’s performance. Today’s most successful website managers use a solution that delivers them a list of their most underperforming web pages. Behind this list is a comprehensive set of metrics amalgamated by AI into a single comparable metric. No longer do website managers have to investigate and prioritize. Successful website managers bypass this step because they have access to a prioritized list of underperforming webpages along with a curated set of corrective actions for each page, empowering them with the knowledge to consistently take the right actions to improve website satisfaction.


3. How do I know which digital journeys are causing the greatest customer pain?


Customers are directed to a brand’s website to search for answers on their own. Yes, Google can help approximate the location where they can find answers by landing them on a page on your website. But how do you get them the rest of the way without having your website customers expend too much effort? What you need is a solution that provides you with an easy way to view your customer journey data and to overlay these journeys with critical customer information, like what information they are looking for and how they feel about the journey. Having all of this information integrated provides easy access to the knowledge website managers need to better understand their website customers so they can anticipate their next steps and surface the right links to reduce customer effort and improve customer satisfaction.


4. How do I get the easiest possible access to the most critical information about a webpage?


Successful website managers love having access to page performance data integrated within the actual webpage itself. This feature saves time; managers don’t have to disrupt their tasks to find all the various metrics for a page that may reside in multiple portals. At their fingertips is traffic data, search data, customer feedback data and much more, readily available on the actual webpage for them to review. This solution is a game-changer: instead of website managers who are overwhelmed by paralyzing searches for the right website data, this solution creates and empowers engaged website managers who are continuously taking action.


5. How do I create an on-demand library of best practices to use to improve website customer experience?


The most successful website managers have multiple initiatives at the ready to improve website customer satisfaction at the moment. Having quick access to a library of current and past website actions ready to reference and deploy ensures your that website team continually operates with a high level of efficiency. Not only is this knowledgebase critical to keep current website plans on track, but it is also a useful source of information that shows which tactics work best in which situations to optimize the website. Having easy access to a library of actions that have worked in the past ensures that your website’s discoveries about how to improve customer satisfaction are always retained and ready to be reused as needed.


Any website manager can have easy access to all of this customer knowledge and more by implementing the bespokeCX system. This is not a replacement for any of your current website systems, but rather a plug-and-play enhancement that seamlessly integrates with your data stack, requiring no technical or IT resources to maintain. bespokeCX collects customer feedback and consolidates it with all other customer details from across your various tools in order to provide you with a set of prioritized actions for improving website customer satisfaction. #CX #CustomerExperience #Website


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